Xiaomi Motors CEO Lei Jun Performs a Drift while Driving the Xiaomi SU7

The official Xiaomi YouTube channel released a video of CEO Lei Jun drifting in the Xiaomi SU7 to showcase the car’s incredible performance and agility.

Lei Jun, 54 years old this year, is as energetic and driven as young people, and he has many fans in China and around the world.

Lei Jun seems to be favored by fate, with a life both colorful and exceptionally successful:

1987: Lei Jun was admitted to the Computer Science Department of Wuhan University, where he began learning programming and demonstrated extraordinary programming talent.
1992: Graduated from Wuhan University with a bachelor’s degree in Computer Science.
1992: Joined Kingsoft, starting his professional career.
1998: Appointed as the General Manager of Kingsoft, leading the company to new heights.
2000: Founded Joyo.com, a leading online retailer in China.
2004: Joyo.com was acquired by Amazon, after which Lei Jun began investing in and incubating multiple internet projects.
2007: Resigned from his position as General Manager of Kingsoft, but continued to serve as Vice Chairman of the company.
2010: Founded Xiaomi Technology, serving as CEO, and embarked on his journey in the smartphone and consumer electronics industry.
2011: Xiaomi launched its first smartphone, quickly capturing the market and gaining a large user base.
2014: Xiaomi became the third largest smartphone manufacturer globally, following Apple and Samsung.
2018: Xiaomi went public on the Hong Kong Stock Exchange, becoming one of the largest IPOs in the world.
2020: Xiaomi entered the Fortune Global 500 list, demonstrating its strong influence in the global market.
2021: Xiaomi announced its entry into the smart electric vehicle market, further expanding its business portfolio.
2023: The Xiaomi SU7 was launched, marking a further expansion of Xiaomi’s consumer electronics product line. The product achieved excellent sales performance upon release and was widely welcomed in the market.

Lei Jun realized early on the impact of his personal charisma on brand marketing, so he has always been active online, interacting with users. This down-to-earth image has won the affection of many young people. It can be said that Xiaomi’s success, from phones and home appliances to cars, is inseparable from Lei Jun.